FOR IMMEDIATE RELEASE
KANSAS CITY, MO – December 11, 2024 – Union Broadcasting, Inc., owners of Sports Radio 810 WHB, proudly announces the launch of its FM simulcast on 103.7 FM, a Cumulus owned station, beginning Thursday, December 11 at 6 a.m. CT.
Sports Radio 810 WHB, Kansas City’s sports talk leader, features one of the nation’s most recognized lineups.
6 a.m. – 10 a.m. CT: New Day with SSJ (Steven St. John)
10 a.m. – 2 p.m. CT: The Zone (Jason Anderson)
2 p.m. – 6 p.m. CT: The Program (Soren Petro)
The FM simulcast expands access to Kansas City’s exclusive home for live play-by-play of marquee events such as NFL’s Sunday Night Football, Monday Night Football, Thursday Night Football, NFL Playoffs, Super Bowl, College Football Championship Week (Big 12, SEC, ACC, and Big 10 Championship Games), College Football Playoffs, NCAA Tournament, Final Four and National Championship, NBA Finals, NHL Stanley Cup, Daytona 500, PGA Championship, with local coverage including University of Kansas Athletics, Sporting Kansas City, Kansas Speedway, Kansas City Monarchs, UMKC Kangaroos, Pittsburg State Gorillas football, Kansas City’s High School Football Game of the Week, and exclusive partnerships with the Kansas City Mavericks and Kansas City Comets.
As the trusted home for premier sports content, Sports Radio 810 WHB partners with ESPN Radio, Westwood One, and Learfield Communications. Additionally, 103.7 FM will continue broadcasting Emporia State football and basketball games (men’s and women’s).
“Sports Radio 810 WHB is an iconic Kansas City brand. It’s bigger than an FM or AM radio station. We are locally owned and operated, dedicated to promoting sports throughout the Midwest. The addition of 103.7 FM is a strategic extension of Sports Radio 810 WHB,” said Chad Boeger, President and General Manager of Union Broadcasting. “This move provides yet another way for our dedicated listeners to connect with the biggest games, breaking news, and the hosts and teams they love, from national headlines to local favorites, all from Kansas City’s sports media destination. We thank Donna Baker and Cumulus Media. We have been working well over a year on this long-term partnership.”
For over 25 years, Sports Radio 810 WHB has dominated the Kansas City sports talk radio landscape with America’s largest all sports radio station reaching over 42,000 square miles across portions of five states. In addition to its unmatched signal strength, Sports Radio 810 WHB offers 24/7 live streaming at www.810whb.com. It is accessible on mobile devices through the Sports Radio 810 app, ESPN Radio app, TuneIn, and all smart devices. WHB continues to innovate through digital engagement, offering fans live video streaming, podcasts, social media interaction, and exclusive content on platforms like Facebook, Instagram, and X.
“We are excited to partner with Sports Radio 810 WHB to bring this powerful simulcast to 103.7 FM,” said Donna Baker, Regional Vice President for Cumulus Media Kansas City.
Union Broadcasting launched ESPN Kansas City 94.5 FM five years ago, marking Kansas City’s first FM sports talk station. With the addition of 103.7 FM, Union Broadcasting broadcasts on two FM stations in Kansas City, further giving listener additional ways to consume sports media.
In addition to owning radio stations, Union Broadcasting owns a video production company, podcast network, events planning company, entertainment venue, and publishing company.
Kansas City’s sports talk leader recently celebrated 25 years of all-sports programming and was awarded Media Mix’s Kansas City Radio Station of the Year earlier this fall for the second time in the last four years. Steven St. John, host of New Day with SSJ, was named Media Mix’s Kansas City Radio Host of the Year.
“Sports Radio 810 WHB is more than just a radio station – it’s a community,” said Boeger. “We are owned by Kansas Citians, for Kansas Citians, and we remain dedicated to delivering the very best in sports coverage to our listeners and viewers as we truly are powered by fans.”
WHB, established in 1922, is renowned for its rich broadcasting history, including the invention of the Top 40 format, pioneering the talk radio format, hosting The Beatles’ only concert in Kansas City, and now providing nationally awarded local sports talk with comprehensive coverage of the back-to-back World Champion Kansas City Chiefs and all teams in Kansas City and surrounding areas.
For more information, please contact:
Gabe Boucher
Union Broadcasting
Cell: 913.909.9335
Email: gboucher@unionbroadcasting.com
810whb.com
Union Broadcasting Inc. | 6721 W. 121st Street, Overland Park, Kansas, 66209
